Built by hand. Since 1996.
1996 · The laptop years
In 1996, Gary was putting boxing video on the internet — downloadable clips on hand-built pages, a site called houseofboxing.com, co-founded after a sparring session at a Los Angeles boxing gym.
No one wanted to credential a website back then. So the founders carried laptops to the fights and showed people the site running.
That demo has not changed in thirty years. It is still this site's whole method: every specialist here is filmed doing its real work.
2000 · The sale
In February 2000, Worldwide Entertainment & Sports bought houseofboxing.com for $1.1 million. Sports Illustrated covered the deal, and the site behind it, in a piece called Clicks with Punch.
solid reporting and an impressive array of video clips
Asked where it was all going, Gary told them the internet and television were close to a marriage, and that he intended to be there when it happened. He was 28.
2001 · The subscription lesson
He founded MaxBoxing next and ran it for seven years, building it into the sport's leading independent outlet — on a paid membership model, years before anyone called that a subscription business.
Then a decade at Evolve Media, running content, streaming and brand campaigns at scale: Comic-Con, E3, live fight promotions, tune-in campaigns for brands like Corona, Everlast, HBO and the UFC.
Since 2018, his own shop has built campaigns and tooling for private clients — including Bruce Buffer, the voice of the UFC octagon.
Now · The turn
Count it up, and twenty of those years were spent selling subscriptions and renting audiences. Gary knows exactly what the meter running feels like — from the seller's side of the counter.
ME2ME.ai is the conclusion he came to.
No more SaaS. No more leasing your own software. The systems built here are yours: built once, on your machine, owned outright, keeping everything they learn about you in your own house.
The demo is still the demo. Watch them run, then bring us the job.